The word “organic” can be plastered across anything these days and it will sell! Just yesterday I walked past a stand in WH Smith selling “organic” underwear…I then walked up to the counter and was greeted by different types of “organic” chocolate bars.
Now this is by no means a new phenomenon, but I was still left wondering: “is organic really the superior choice, or just another marketing ploy?”.
When I hear the word detox, I think of lemon water, green juices, “skinny-me tea” and the hundreds of Instagram’s that these products have been splashed across. The toned, tanned, healthy looking bodies really sell the idea that these things really work!
But just how safe and effective are these products?
The whole idea of clean eating would be pretty harmless if it was mostly about eating fresh food and being more restrained when it comes to highly processed foods. In a time when Australia is facing an obesity epidemic (63% of Australian adults are overweight or obese), it hardly seems as though a dedication to a healthy diet could be a negative thing. But by categorising food as being either “clean” or “unclean”, we are entering into murky and undefined waters.
Have we underestimated the huge impact language has on our relationship with food?
Labelling something a ‘SUPERFOOD’ is marketing genius!
A couple of years ago, we barely talked about superfoods, and now we’ve all been sucked into sprinkling Chia Seeds onto our cereals while sipping on Acai smoothies and munching on Kale Chips.
But just what exactly is a Superfood, and is there anything super about them?
There is no denying it. The AVOCADO has had a huge resurgence in popularity recently, being featured on pages of magazines, wellness blogs and instagrams all over the net. But it still happens to be on the ‘naughty’ list for many who avoid the high ‘fat content’ in the belief that ‘by eating fat, they will get fat’.
However, as more and more research is being done, it has become clear that this is not the case!
So we decided to take a closer look at the avocado fruit, and find out exactly why it’s making a comeback!
Quit sugar, go paleo, embrace ‘clean food’: the power of celebrity nutrition*
Celebrities of nutrition evoke feelings of awe, envy and adulation in many of us. While the Gwyneth Paltrows of the group first achieve celebrity status in other fields, others first make a name for themselves in food and nutrition, despite not having formal nutrition qualifications. Think Pete Evans, Sarah Wilson and Belle Gibson, whose nutrition empire has crumbled over the past week.
Continue reading “Repost: Rebecca Reynolds (RNutr) on The Power of Celebrity Nutrition”