Is there anything Super about Superfoods?

Labelling something a ‘SUPERFOOD’ is marketing genius!

A couple of years ago, we barely talked about superfoods, and now we’ve all been sucked into sprinkling Chia Seeds onto our cereals while sipping on Acai smoothies and munching on Kale Chips.

But just what exactly is a Superfood, and is there anything super about them? 

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Coconut Oil: Superfood or Superfad?

Coconut Oil seems to be the superfood of the moment! Celebrities and wellness bloggers alike claim that its their number one beauty secret. But is it they really the nutritional goldmine it is being marketed as, or just another diet FAD?


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